Public interest in climate change unshaken by scandal, but unstirred by science

http://feedproxy.google.com/~r/sciencedaily/~3/95KrAT8J_vc/140520163029.htm

Researchers found that negative media reports seem to have only a passing effect on public opinion, but that positive stories don’t appear to possess much staying power, either. This dynamic suggests that climate scientists should reexamine how to effectively and more regularly engage the public.

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